It doesn't take me long when scrolling down Facebook before I'm fed a sponsored ad by a new fitness marketer. It's pretty normal for me since I click on fitness articles and I'm sure I'm someone Facebook has identified as a prime candidate for this kind of information. But some of the stuff I've seen really troubles me, and I wonder, someone must be buying these products, otherwise, the same ones would not be coming up in my feed.
Many fitness personalities that are running an e-marketing business talk about how they can show you how to make thousands more as a personal trainer using their systems. Click on a link and you're routed to a video and asked to share your email. Then you can sign up for a webinar. Heard this one before? I'll give you two pages that you can add to your website and get high-paying clients emailing you as early as tomorrow... or... make six figures by implementing my 5 steps, and so on and so on. These people don't have a unique product to offer you, rather, they have produced a minimum viable product and wrapped it up in an e-marketing sales funnel for fast cash.
When I was a child I watched how my parents would start and end the day. My mother was in charge of 5 children and my father would leave every morning to make a living in order to provide for us.
Some days were better for my father than others. He was a self-employed electrician - or tried his best to be. Later in life I learned that he played an important role in providing electricity for many of the churches in Baghdad as a young man, most of which don't exist anymore as a result of the warfare. In the United States however, he was not just an electrician, but also a painter, a carpet cleaner, and a handy man.
Could you imagine walking away from a 'Shark Tank' deal?
These businesses did just that. But why?
Coffee Meets Bagel owners, sisters Arum Dawoon, and Soo Kang, walked away from a $30 million dollar offer by Mark Cuban to have interest in their unique dating site.
Arum and Soo still got funding however after their episode aired and tripled its user base. It turns out, they had something in common with the other business owners that turned down the sharks.